In this episode, Jeff Kauffman shares the community-building strategies that attracted Fortune 500 brand managers to Web3. From a 20-year career in social media to founding one of Web3’s most influential marketing communities, Jeff delivers rare and actionable insights for builders and marketers alike.
CHAPTERS:
0:02:00 – Jeff’s origin story: From MySpace to Web3
0:05:00 – The Web3 “aha” moment
0:09:00 – Why Web3 = Web2 + Ownership
0:15:00 – Ethereum as a social network
0:22:00 – The 750-subscriber strategy that beats 20K followers
0:27:00 – Jeff’s content creation process (spoiler: AI is just for proofreading)
0:40:00 – The future of interactive content
0:46:00 – Innovation adoption curve explained
0:52:00 – The “waiter strategy” for early adopters
0:58:00 – Why strategy always beats tactics in Web3
KEY QUOTES:
“Ethereum is a social graph based on on-chain behavior.”“What if you built a newsletter with only 750 subscribers but had a call with every single one?”“All content is moving towards being interactive.”“Crypto is still in that 2.5% early adopter phase.”
PERFECT FOR:
- Web3 entrepreneurs and builders
- Marketing pros exploring blockchain
- Community managers & growth hackers
- Newsletter creators and strategists
- Anyone curious about Ethereum’s role in digital communities
RESOURCES MENTIONED:
- Seven Powers by Hamilton Helmer
- Jump Into The Future newsletter
- The Milk Road newsletter
- @lgdoucette
CONNECT:
Guest: @jeffkauffmanjr
Hosts: @mpweb3wordsmith & @chinmaydoteth
Series: @10YearsOfETH
ABOUT 10 YEARS OF ETHEREUM:
We’re celebrating a decade of building on the network that redefined money, communities, and digital ownership. This series shares the stories of the people who shaped Ethereum’s first 10 years.