Hangout #6: Marketing Hacks in Web3

published on 11 June 2025

In this episode, Jeff Kauffman shares the community-building strategies that attracted Fortune 500 brand managers to Web3. From a 20-year career in social media to founding one of Web3’s most influential marketing communities, Jeff delivers rare and actionable insights for builders and marketers alike.

CHAPTERS:

0:02:00 – Jeff’s origin story: From MySpace to Web3

0:05:00 – The Web3 “aha” moment

0:09:00 – Why Web3 = Web2 + Ownership

0:15:00 – Ethereum as a social network

0:22:00 – The 750-subscriber strategy that beats 20K followers

0:27:00 – Jeff’s content creation process (spoiler: AI is just for proofreading)

0:40:00 – The future of interactive content

0:46:00 – Innovation adoption curve explained

0:52:00 – The “waiter strategy” for early adopters

0:58:00 – Why strategy always beats tactics in Web3

KEY QUOTES:

“Ethereum is a social graph based on on-chain behavior.”“What if you built a newsletter with only 750 subscribers but had a call with every single one?”“All content is moving towards being interactive.”“Crypto is still in that 2.5% early adopter phase.”

PERFECT FOR:

  • Web3 entrepreneurs and builders
  • Marketing pros exploring blockchain
  • Community managers & growth hackers
  • Newsletter creators and strategists
  • Anyone curious about Ethereum’s role in digital communities

RESOURCES MENTIONED:

  • Seven Powers by Hamilton Helmer
  • Jump Into The Future newsletter
  • The Milk Road newsletter
  • @lgdoucette

CONNECT:

Guest: @jeffkauffmanjr

Hosts: @mpweb3wordsmith & @chinmaydoteth

Series: @10YearsOfETH

ABOUT 10 YEARS OF ETHEREUM:

We’re celebrating a decade of building on the network that redefined money, communities, and digital ownership. This series shares the stories of the people who shaped Ethereum’s first 10 years.

Read more